The aim of Zero Waste Week is reduce landfill waste,[5] increase recycling and encourage people to participate in the circular economy.[6] A Zero Waste Week campaign runs predominantly on social media and the internet and aim to reach people who want to reduce their household or business waste, reuse or recycle materials.[7]
Zero Waste week actively encourages people to reduce the use of synthetic materials and plastic packaging, and promotes plastic reuse and conscientious recycling to reduce the amount of waste sent to landfill or for incineration. Zero Waste week adopts the adage there’s no such place as away meaning when we throw something away, it goes somewhere else, often causing harm or toxicity to the eco-system. The campaign’s main directive is to bring awareness to people that we are all individually and collectively responsible for what we consume and that the short time of usefulness is only a small part of the overall lifecycle of any product.[2]
Zero Waste Week’s long term goals are to create long term change in people’s habits, including generating more demand for sustainable products, to lobby producers, and governmental decision makers, and to bring awareness for the need of good custodianship to the upcoming generation.
